Creative strategist and designer with over 25 years of experience in Graphic Design, Branding and Communication, including 8 years in UX/UI Design and Generative AI workflows. I specialise in building complete brand ecosystems — from concept to implementation across digital and physical channels — with a focus on creating and executing marketing and advertising strategies that deliver measurable results.

My professional journey spans B2B/SaaS Technology, Premium Real Estate, Retail, Hospitality & Tourism and Corporate and Industrial Services, across international markets (Portugal, United Kingdom, Angola, Spain, UAE, USA), working with both B2C and B2B companies. I combine strategic thinking with hands-on execution in brand strategy, design systems, web development, digital marketing and Generative AI integration to accelerate delivery without compromising creative quality.

My experience is backed by a foundation in Marketing, Public Relations, Audiovisuals and Graphic Design, complemented by certifications in Brand Management (University of London / London Business School — 96.57%), UX/UI Design (Google — 95.62%), Hospitality Luxury Brand Management (Starweaver — 97.5%), AI Prompt Engineering and Agile/Scrum methodologies.

I work well in teams and, when needed, lead initiatives and manage cross-functional teams to deliver solutions that strengthen client relationships, drive business goals and generate lasting value.

★ +25 Years in Design & Branding | +50 Brand Identities Created | 6 International Markets | +40% Digital Engagement Growth | 60% Time-to-Market Reduction