TOURISM & HOSPITALITY
I help tourism and hospitality brands stand out with strategy, design and authenticity. With over two decades of experience, I’ve developed complete brand identities, marketing strategies, creative campaigns, and guest experience solutions for luxury hotels, resorts, restaurants, spas, kids clubs and real estate. From Portugal to Angola, Spain, the United Kingdom and Dubai, my work blends creativity with cultural insight to build memorable and lasting guest-facing brands.
I create results-driven brand solutions that elevate the way guests experience your business.
Whether it’s a boutique hotel, a vibrant spa or a family resort, I help brands forge authentic connections and achieve greater impact through tailored storytelling and experience-led design.
Branding Expertise
for Hospitality & Tourism
Over the years, I’ve partnered with hospitality and tourism brands to transform ideas into strategic identities and seamless experiences.
From positioning and naming to full digital presence, my goal is to ensure your brand speaks clearly, feels authentic, and delivers value at every touchpoint.
Hotels & Resorts.
Creating experiences beyond stays.
Every hospitality brand begins with a strong foundation. Through tailored brand and marketing strategies aligned with your hotel or resort’s vision, I ensure consistency across digital tools, identity systems, and guest journey design – enhancing value at every stage.
With a focus on behavioural insight, competitive analysis, and performance metrics, I refine brand direction to maximise impact. From there, I craft compelling visual identities, campaigns, and emotional guest experiences – creating long-lasting impressions before check-in and after check-out.
Food & Beverage.
Bringing flavour to your brand.
Great food branding starts with clarity of concept and audience. I work closely with restaurants, bars, and hospitality venues to define strategic direction – aligning identity, tone, and market goals to create a coherent experience from the first visual to the last bite.
From promotional campaigns to on-brand menus and immersive environments, every asset is crafted to reflect the venue’s essence. Whether launching a new space or refreshing an established one, I deliver creative, market-ready solutions that attract the right audience and build loyalty.
Spas & Leisure.
Elevating wellness through strategy and design.
Wellness experiences thrive on clarity, calm, and emotional alignment. I develop brand and marketing strategies that reflect these values — ensuring your spa or leisure space speaks to the senses before guests even arrive. Identity systems, content tone, and digital tools all work together to express a clear promise of care.
Using behavioural insights and industry trends, I guide brand refinement, helping each destination stand out and grow. The result is a seamless experience where strategy, design, and serenity meet — creating loyal relationships that extend well beyond the visit.
Kids Club.
Designing joy, trust, and memorable moments for families.
Family-focused branding needs more than colour and fun — it must reflect safety, creativity, and emotional connection. I create brand and marketing strategies tailored to Kids Clubs, aligning tone, visuals, and messaging with both parent trust and child imagination.
Once the foundation is clear, I craft vibrant identities, playful campaigns, and interactive content. Each experience is designed to engage young minds and build family loyalty — turning your Kids Club into a trusted and memorable part of the guest journey.
Real Estate.
Strategic branding that inspires confidence and drives results.
In the property market, trust and clarity are essential. I develop brand and marketing strategies for real estate projects that combine elegance with purpose — helping properties stand out in competitive environments and connect with serious buyers.
From naming and identity to brochures, websites, and lead-generation campaigns, I build experiences that reflect value and vision. Backed by insight and positioning, each project is shaped to attract the right audience and support long-term investment goals.
Vacation Club.
Building loyalty through branding, exclusivity, and experience.
Vacation Clubs require a balance between aspiration and trust. I create brand and marketing strategies that highlight exclusivity, long-term value, and member-focused benefits — ensuring each step reflects a premium experience with purpose.
From brand identity and communication systems to digital tools, loyalty programs, and referral campaigns, every detail is crafted to deepen engagement and drive retention — turning members into long-term ambassadors of your brand.
Events & MICE.
Transforming events into branded experiences with lasting impact.
For conferences, meetings, weddings, or private gatherings, a strong brand sets the tone. I develop strategic and creative solutions that reflect the purpose of each event — helping venues and organisers deliver memorable, high-value experiences.
From branding systems and signage to custom websites, digital assets, and on-site materials, every element is carefully designed to align with expectations, attract the right audience, and elevate your positioning in the events market.
Golf & Country Clubs.
Branding refined for prestige, tradition, and member experience.
Golf and country clubs demand branding that reflects elegance, legacy, and exclusivity. I develop tailored strategies that align with each club’s heritage and member expectations — reinforcing value and reputation across every interaction.
From visual identity and tournament branding to signage, editorial content, and digital campaigns, each solution supports engagement and retention — creating a consistent experience that appeals to both new prospects and loyal members.
Destinations.
Bringing places to life through strategy, identity, and storytelling.
Destinations must express more than beauty — they need meaning, emotion, and relevance. I create branding strategies that reveal each location’s true character, aligning cultural essence with traveller expectations across every channel.
With a focus on narrative, visual identity, and digital experience, I build campaigns and materials that spark curiosity and build long-term recognition — turning places into must-visit destinations with emotional and economic value.
