Creative strategist and designer with over 25 years of experience in branding, graphic design and communication – and more than 6 years specialising in UX/UI design. I help businesses create cohesive, relevant and impactful brand experiences across physical and digital touchpoints by combining creativity, strategic thinking and technology aligned with both user needs and business goals.

I’ve worked across diverse sectors including luxury hospitality, real estate, technology, retail, non-profits and corporate services – contributing to both local and international projects, from leading stakeholder-driven initiatives to collaborating with cross-functional teams in agency and in-house environments.

Certified in Brand Management – Aligning Business, Brand and Behaviour (University of London / London Business School), UX/UI Design (Google) and Hospitality Luxury Brand Management, I bring a well-rounded approach to brand development, user experience strategy and innovation in digital communication.

With a strong foundation in Marketing, Advertising, Public Relations, Audiovisuals and Graphic Design, I deliver communication-led, results-focused solutions. I’m also deepening my expertise in AI Prompt Engineering, using advanced tools to enhance creative workflows across branding, UX and content design.

My mission is to deliver consistent, functional and impactful brand experiences that strengthen customer relationships, support business objectives and generate lasting value.