My Skills
With over 25 years of experience across marketing, strategy, branding, design, and communication – and more than 8 years in UX/UI – I’ve built a career around connecting creativity with purpose.
My process blends strategic analysis, design thinking, and consumer insight to shape brands and digital products that truly resonate. I begin by understanding business goals and audience behaviours, then define strategies, experiences, and visual systems that bring clarity and impact.
Whether crafting marketing campaigns, UX flows, or brand identities, I focus on meaningful, user-driven solutions that align creativity with real-world performance.
Marketing
& Strategy
I craft brand and marketing strategies that connect meaningfully with audiences and drive results. My process starts with research and positioning, followed by content planning, channel strategy, and creative direction — all tailored to the client’s goals. By aligning brand purpose with market insight, I help businesses grow with clarity, consistency, and strategic impact.
Art Direction
Art is a language — and I use it to tell stories that connect. As an art director, I lead creative concepts from idea to execution, ensuring every piece — from campaigns to layouts — reflects a strong visual message. I guide teams with clarity and vision, creating impactful visual experiences that engage audiences and drive real results.
UX/UI Designer
I create intuitive, user-centered digital experiences that balance aesthetics and usability. My approach blends user research, journey mapping, wireframing, prototyping, and scalable design systems to build seamless interactions across web and mobile. Using Figma and agile methods, I align user insights with business goals — always focusing on clarity, accessibility, and engagement.
Graphic Designer
My passion for graphic design is evident in every piece I create, blending aesthetics with purpose. From interpreting creative briefs to developing and presenting visual concepts, I craft designs that resonate and inspire. With strong command of industry-standard tools, I ensure each solution is both visually engaging and true to the brand’s identity.
Brand Manager
Branding is more than visuals — it’s about building a story that connects. I’ve led brand strategy and campaign execution across multiple industries, ensuring clarity and consistency at every touchpoint. From positioning to tone of voice, I align vision and detail to shape brands that are authentic, memorable, and impactful.
AI Prompt Engineer
I explore how artificial intelligence can support creative workflows and improve communication. By crafting structured prompts and using AI across voice, chat, and avatar technologies, I help teams work more efficiently. My focus is on guiding human-centered outputs that support branding, UX, and innovation with clarity, consistency, and speed.
Web Designer
A website is a brand’s digital home — and I’m dedicated to designing functional, elegant, and responsive interfaces that deliver seamless user experiences. I combine visual design with usability and performance, ensuring each site works beautifully across devices. Using tools like WordPress and Elementor, I create websites that engage, inform, and convert.
TECHNICAL SKILLS
UX/UI & Product Design
Figma, Adobe XD, Sketch, InVision
Wireframing & Prototyping
UX Research & Testing
Design Systems
Information Architecture
Interaction Design
Agile & Design Thinking
Branding & Graphic Design
Brand Strategy
Visual Identity Design
Adobe Illustrator, Photoshop, InDesign
CorelDRAW, Kittl, Canva
Campaign Visuals (Digital & Print)
Social Media Design
Web & CMS
WordPress
Elementor
UX for Websites & Landing Pages
SEO Optimization
Video, Motion & Content
Adobe Premiere Pro
Adobe After Effects
CapCut
Runway, PixVerse, Heygen
Storyboarding & Motion Design
AI Tools & Creative Automation
ChatGPT, Gemini, Claude
Midjourney, Firefly, DALL·E, Leonardo
Google Veo, MiniMax, Runway
Eleven Labs, NoteLLM, Freepik
Gamma, Notebook LLM
Prompt Engineering
Analytics & Marketing
Google Analytics
Social Media Campaign Strategy
Digital Campaign Optimization
Collaboration & Productivity
Slack, Zoom, Teams, WhatsApp, Microsoft Office (Word, Excel, PowerPoint)
